dibz — Growth-driven Next.js frontend at scale

OptiQueue Nordics AB (dibz) • 2023–2025 • Sole Frontend Developer & Growth Engineer

Owned the Next.js/Tailwind frontend for a fast-growing startup with 100k+ paying users. Shipped features, modernized legacy parts, and led growth work across tracking, Consent Mode, and experiments.

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • MobX
  • XState
  • Vercel
  • AWS (Amplify/Route53)
  • Contentful
  • Jest
  • GTM
  • GA
  • Stape (server-side)
  • Google Consent Mode
  • Facebook/TikTok/Snap CAPI
  • Evidently (A/B)
Website

Problem

  • Fast-paced product with legacy tech in critical paths.
  • Need for reliable end-to-end tracking across ads platforms.
  • GDPR compliance gaps (consent) and limited experiment cadence.

Actions

  • Extended tracking with server-side events and ensured deduplication for ad platforms.
  • Implemented Google Consent Mode and verified data flows.
  • Set up an experimentation loop (A/B tests) to guide roadmap.
  • Modernized pieces of the React/Next.js codebase to improve stability and DX.

Outcomes

  • Consistent attribution data to ads platforms (purchase events).
  • Compliant data capture via Consent Mode.
  • Faster iteration via lightweight experiment workflow.

Other Work

Dataväxt AB

Dataväxt AB

Frontend development for mapping applications. Created design systems and component libraries.

Stacc Farm

Stacc Farm

Multi-platform development including web campaigns, Android apps, and React Native applications.